Rubinho sprinting in red sneakers through swirling blue, yellow and green strokes, with the Olympic rings and the Bene logo

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Character series for the Bene Program

Bene in Motion

Olympic sports meet socio-emotional learning: eight young athletes, eight values.

This project brings together the energy of Olympic sports and the core values of the Bene Program.

Each character shows a socio-emotional skill, such as resilience, teamwork or self-confidence, through the sport they love.

Together they link sport and education, and invite a new generation to grow through ethical and emotional development.

Client
Bene: Formação Ética e Socioemocional
Year
2024
Role
Character design and illustration
Tools
Photoshop

Eight sports, eight values

Scroll sideways through the team.

Eduardo · Windsurfing: Extroversion and adventure
Eduardo · WindsurfingExtroversion and adventure
Suzana · Volleyball: Transcendence and dedication
Suzana · VolleyballTranscendence and dedication
Ana · Surfing: Sociability and harmony
Ana · SurfingSociability and harmony
Eduardo · Swimming: Extroversion and confidence
Eduardo · SwimmingExtroversion and confidence
Kauã · Judo: Consciousness and discipline
Kauã · JudoConsciousness and discipline
Raquel · Basketball: Openness and creativity
Raquel · BasketballOpenness and creativity
Ana · Soccer: Sociability and teamwork
Ana · SoccerSociability and teamwork
Rubinho · Athletics: Emotional stability and resilience
Rubinho · AthleticsEmotional stability and resilience
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